top of page
Search

Understanding Coffee Flavour Notes: From Bean to Cup

Have you ever noticed tasting notes like chocolate, citrus, caramel, or stone fruit listed on a bag of coffee and wondered, “How can coffee taste like that?” No fruit was added. No chocolate melted in. Yet—there it is.

Coffee flavour notes are one of the most fascinating parts of the coffee experience, and understanding them can completely change how you taste (and enjoy) your cup. Let’s break down where these flavours come from, why they’re present, and how to recognize them—using wine and spirits as a familiar comparison.

A barista skillfully prepares multiple pour-over coffees, showcasing precision and expertise in each cup.
A barista skillfully prepares multiple pour-over coffees, showcasing precision and expertise in each cup.

What Are Coffee Flavour Notes?

Flavour notes are descriptors, not ingredients. They’re a way to communicate what a coffee reminds us of based on aroma, taste, and mouthfeel.

Just like wine might be described as black cherry, oak, or vanilla, coffee can express notes such as:

  • Chocolate or cocoa

  • Citrus (lemon, orange, grapefruit)

  • Stone fruit (peach, apricot)

  • Caramel or brown sugar

  • Floral (jasmine, lavender)

  • Nutty or spicy

These notes help set expectations and guide drinkers toward coffees they’ll enjoy.


Where Do Coffee Flavour Notes Come From?

Coffee flavour is shaped long before it reaches your cup. Think of it as a journey—from origin to roast to brew.


1. Origin & Terroir (Like Wine)

Just as grapes reflect the soil and climate they’re grown in, coffee beans express their environment—often called terroir.

Factors include:

  • Altitude – Higher elevations often produce brighter acidity and complex fruit notes

  • Climate – Temperature and rainfall affect sweetness and density

  • Soil composition – Mineral-rich soils influence flavour depth

For example:

  • Ethiopian coffees often show floral and citrus notes

  • Colombian coffees are known for balanced sweetness and fruit

  • Brazilian coffees lean toward chocolatey and nutty profiles


2. Processing Method (Like Fermentation in Wine & Spirits)

After harvesting, coffee cherries are processed to remove the fruit from the bean. This step has a huge impact on flavour.

  • Washed (Wet) Process → Clean, bright, crisp flavours (think white wine)

  • Natural (Dry) Process → Fruity, sweet, sometimes wine-like notes

  • Honey Process → Syrupy sweetness with balanced acidity

This is similar to how fermentation choices affect wine or how aging impacts rum or whiskey.


3. Roast Level (Like Barrel Aging)

Roasting transforms raw green coffee into the aromatic beans we know. Heat develops sugars, acids, and aromatic compounds.

  • Light Roasts → Highlight origin flavours (fruit, floral, acidity)

  • Medium Roasts → Balanced sweetness, caramel, chocolate

  • Dark Roasts → Bold, smoky, bittersweet notes

Just like a spirit aged longer in a barrel, darker roasts emphasize roast-driven flavours over origin characteristics.


Why Flavour Notes Are Present (The Science—Simplified)

Coffee contains over 1,000 aromatic compounds—more than wine.

During roasting:

  • Sugars caramelize

  • Acids balance sweetness

  • Aromatics are released

Your brain then connects these aromas and flavours to familiar tastes—fruit, chocolate, spice—based on memory and experience.

That’s why tasting is both sensory and personal.

A comprehensive coffee flavor tasting wheel illustrating a diverse range of tastes and aromas, guiding enthusiasts in identifying specific notes.
A comprehensive coffee flavor tasting wheel illustrating a diverse range of tastes and aromas, guiding enthusiasts in identifying specific notes.

Final Sip

Flavour notes aren’t about being fancy—they’re about connection. They help tell the story of where your coffee came from, how it was crafted, and how you experience it.

Next time you see tasting notes on a bag, don’t overthink it. Brew, sip, and enjoy the journey—one cup at a time.

 
 
 

Comments


First things first...the aroma of your coffee beans grinding was amazing...then my fist sip. Outstanding! Call me converted to griding my own beans! We tried the Hawaiian and the Dark Roast, and we can't thank you enough for you knowledge and recommendations! 

Lori,

Hamilton, On

I bought a cup of coffee at the Lucan craft show. The flavours in the gingerbread coffee tasted just like Christmas in a mug!

Nekene

The best coffee hands down!

Des

Wonderful coffee

Finding a local coffee brand that sells genuine coffee is awesome. This stuff is delightful

Cam Smith

My goodness, the S'mores flavour is so addicting! It's too bad you can't smell it through the computer!

Patty,

Huron County, On

My absolute new favourite!!!!

The blend of chocolate, coconut and hazelnut make me feel like I’m waking up on my own private island!!!

Colleen

My wife and I fell in love with your S’more coffee this summer at the Goderich Farmer’s Market! I’ll take whatever you have left of your supply, that’s how much my wife and I love it.

Nick,

Goderich, On

OMG!  That first sip of this delicious coffee has already made my day!!  You gotta try the Hawaiian Hazelnut!

Beth

Love at first sip ☕️

Found WCCC on our trip to Kincardine last year at a summer market! It was love at first sip! We stopped to pickup more before leaving for home and I’ve been ordering online ever since. Salted caramel is #1 and the other varieties are wonderful as well.

Alica

Sarah’s coffee is delicious! Two flavours you definitely have to try are Brandied Egg Nog and Gingerbread Biscotti. We can’t wait to purchase some other flavours!

Cheryl Ann,

Huron County, On

  • Facebook
  • Instagram
  • TikTok

Follow us:

bottom of page